How to Post Short Videos on LinkedIn (2026 Guide)

TL;DR

• LinkedIn's Video Feed: TikTok-style vertical feed feature that allows users to scroll through short-form video content, reaching audiences beyond your immediate network
• How it works: Videos uploaded as regular posts, algorithm picks them for feed based on engagement, interest, and retention
• Optimization tips: Use vertical format (9:16), keep under 60 seconds, ensure good lighting/audio, mobile-optimized content
• Upload process: LinkedIn app (tap '+', add media, edit, write caption, post) or desktop (start post, drag/drop video, add caption, post)
• Video creation tools: Flarecut (repurpose blog posts/articles into videos), Podsqueeze (create clips from podcasts), podcast setup (USB mic + webcam)
• Key factors: Video retention, viewer interest, timing, engagement rate influence algorithm selection
• Content focus: Educational and inspirational material (not overtly promotional), concise and high-quality

LinkedIn has taken steps to become a more dynamic social platform with its short form video feed.

This feature mirrors the style of TikTok and Instagram Reels, allowing users to scroll through vertical videos. LinkedIn has made video content a key engagement tool for professionals, giving creators the opportunity to reach broader audiences beyond their immediate network.

What is LinkedIn's Video Feed?

LinkedIn's Video Feed offers a dedicated tab within the mobile app that delivers a TikTok-style browsing experience. The algorithm prioritizes interest-based recommendations, as videos are suggested in a "Videos For You" section on other users' profiles, rather than just content from direct connections. This setup presents a unique opportunity for creators to reach a broader audience beyond their immediate network.

The emphasis is on delivering concise, high-quality, and engaging content that provides value to viewers, with a focus on educational and inspirational material rather than overtly promotional content.

There's currently no specific feature to directly upload a video to the feed. Videos are uploaded as regular media posts, just like any other video you'd share on LinkedIn.

However, videos get picked up by the algorithm and displayed in the video feed based on factors like engagement, viewer interest, and retention. Optimizing your content for mobile viewing—such as using a vertical format (9:16) — helps boost visibility in the feed.

As this feed evolves, factors such as video retention, viewer interest, and possibly the timing of posts are expected to play key roles, much like other social platforms' algorithms.

Why Short Videos on LinkedIn Might Boost Engagement

While the specific details of the algorithm aren't fully disclosed, creators have reported seeing increased reach and engagement with their videos due to the boost LinkedIn gives to video content. The platform likely factors in audience interest and retention rate to decide which videos get surfaced more often.

How to Post Short Videos on LinkedIn

If you’re ready to start uploading videos to LinkedIn, here’s a simple tutorial to guide you:

Step 1: Prepare Your Video

• Format: For the best experience in LinkedIn's video feed, use a vertical (9:16) format. While LinkedIn supports multiple formats, vertical videos are more suited for mobile users.
• Length: Keep it short! Aim for under 60 seconds to fit the short-form style of the feed.
• Quality: Ensure your video has good lighting, clear audio, and visually engaging content, as these factors influence whether people stop to watch your video.

Checkout more advanced tips on how to make videos for linkedin.

Step 2: Upload Your Video on the LinkedIn App

1. Open the LinkedIn App: Tap the ‘+’ button to start a new post.
2. Select Your Video: Click on the “Add media” icon (image icon at the bottom) and choose the video from your camera roll.
3. Edit (Optional): LinkedIn provides basic editing features like trimming and adding text overlays. You can also add captions using the “CC” button.
4. Write a Post Caption: Craft a concise, engaging caption to accompany your video. Use keywords relevant to your audience for better visibility.
5. Post: Once you’re happy with the video and caption, click ‘Post’ to share your video.

OR Upload via LinkedIn Web (Desktop)

1. Start a Post: Log in to LinkedIn on your desktop and click “Start a post” at the top of your feed.
2. Upload Video: Drag and drop your video into the post composer, or use the “Add media” button to select the video from your computer.
3. Caption and Post: Add a descriptive caption, click “Post,” and you’re done!

Streamline video creation

Creating videos can be time-consuming, and not everyone feels comfortable speaking on camera. However, if you're already producing written content like blog posts, articles, or social media posts, you can easily repurpose them into videos using tools like Flarecut. Flarecut automatically converts your written insights into short, engaging videos with captions, images, and music, making the process much quicker.

Another way to simplify video creation is by starting a podcast. While it might seem daunting, a basic setup with a USB microphone and webcam is enough to get started. Plus, by inviting expert guests, you can produce valuable content without doing it all on your own. The best part about podcasts is the ability to repurpose content — you can extract multiple snippets from a single episode to post throughout the week, helping you stay consistent with fresh, expert-driven content.

Tools like Podsqueeze can also help by automatically creating short clips from your podcast episodes, whether it's a video or audio-only podcast. For audio-only content, Podsqueeze can generate audiograms, turning your audio into engaging video formats.

Conclusion

Posting short videos on LinkedIn is a great way to boost engagement. Optimizing your videos for the vertical format and making use of the platform's editing tools can help your content stand out. By experimenting with different video styles and leveraging tools like Flarecut, you can make the most of LinkedIn's video features and keep your audience engaged.

Frequently Asked Questions (FAQs)

What is LinkedIn's Video Feed?

LinkedIn's Video Feed offers a TikTok-style browsing experience:

• Dedicated tab: Available within the mobile app
• Vertical videos: Scroll through vertical video content
• Interest-based: Algorithm prioritizes interest-based recommendations
• "Videos For You": Suggested videos appear on other users' profiles
• Broader reach: Opportunity to reach audience beyond immediate network

How do I post short videos on LinkedIn?

Two methods to upload:

LinkedIn App (Mobile):

1. Tap the '+' button to start a new post
2. Click "Add media" icon (image icon at bottom)
3. Choose video from camera roll
4. Edit (optional): Trim, add text overlays, add captions with "CC" button
5. Write engaging caption with relevant keywords
6. Click 'Post' to share

LinkedIn Web (Desktop):

1. Click "Start a post" at top of feed
2. Drag and drop video or use "Add media" button
3. Add descriptive caption
4. Click "Post"

What video format works best for LinkedIn's video feed?

Vertical format (9:16) is ideal:

• Mobile-first: Optimized for mobile users who scroll vertically
• Algorithm boost: Helps boost visibility in video feed
• Better engagement: Fills screen, more engaging on mobile
• Short length: Keep under 60 seconds for short-form style
• Quality matters: Good lighting, clear audio, visually engaging content

How do I get my video featured in LinkedIn's Video Feed?

Optimization strategies:

• Vertical format: Use 9:16 aspect ratio
• Short length: Keep under 60 seconds
• High quality: Good lighting, clear audio, engaging visuals
• Engagement: Create content that encourages comments, likes, shares
• Retention: Keep viewers watching until the end
• Educational/inspirational: Focus on value, not overtly promotional
• Timing: Post at optimal times for your audience
• Keywords: Use relevant keywords in caption for visibility

Can I directly upload to LinkedIn's Video Feed?

No, there's no direct upload feature:

• Videos are uploaded as regular media posts
• Algorithm picks videos for feed based on engagement, interest, retention
• Not all videos will be selected
• Optimize content for better chances of being featured

What tools can I use to create LinkedIn videos?

Recommended tools:

• Flarecut: Repurpose blog posts/articles into short videos with captions, images, and music
• Podsqueeze: Automatically create short clips from podcast episodes, generate audiograms
• Podcast setup: USB microphone + webcam for creating podcast content to repurpose
• LinkedIn's built-in tools: Basic editing (trimming, text overlays, captions)

How long should LinkedIn videos be?

Keep it short:

• Under 60 seconds: Ideal for short-form video feed
• Concise content: Deliver value quickly
• Retention matters: Algorithm favors videos with high completion rates
• Mobile-friendly: Shorter videos perform better on mobile devices
• Attention span: Respect viewers' time with focused, valuable content

What type of content performs well on LinkedIn's Video Feed?

Best-performing content:

• Educational: Teach something valuable, share insights
• Inspirational: Motivate and uplift your audience
• Professional tips: Share industry knowledge, career advice
• Value-driven: Focus on providing value, not self-promotion
• Engaging: Content that encourages comments and discussions
• High retention: Videos that keep viewers watching until the end

Why should I post short videos on LinkedIn?

Benefits of LinkedIn videos:

• Increased reach: Some creators report increased reach and engagement
• Broader audience: Reach beyond immediate network through "Videos For You"
• Algorithm boost: LinkedIn is prioritizing video content
• Engagement: Videos typically get more engagement than text posts
• Professional presence: Showcase expertise and personality
• Growing platform: Video content continues to grow on LinkedIn, offering opportunities for creators

How do I optimize my LinkedIn video caption?

Caption optimization tips:

• Concise and engaging: Hook viewers with compelling opening
• Keywords: Use relevant keywords for better visibility
• Value proposition: Clearly state what viewers will gain
• Call to action: Encourage comments, shares, or follows
• Professional tone: Match LinkedIn's business-focused environment
• Hashtags: Use relevant hashtags (sparingly) for discoverability

Can I repurpose content for LinkedIn videos?

Yes, repurposing is highly effective:

• Blog posts/articles: Use Flarecut to convert written content into videos
• Podcasts: Extract multiple clips from episodes using Podsqueeze
• Expert interviews: Repurpose podcast guest content throughout the week
• Consistency: Stay consistent with fresh content without creating everything from scratch
• Time-saving: Leverage existing content library

What's the difference between LinkedIn's Video Feed and regular video posts?

Key differences:

• Video Feed: Dedicated tab, TikTok-style scrolling, algorithm-curated
• Regular posts: Appear in main feed, shown to connections and followers
• Reach: Video Feed can reach broader audience beyond network
• Format: Video Feed favors vertical, short-form content
• Algorithm: Video Feed uses interest-based recommendations
• Visibility: Video Feed videos may appear in "Videos For You" on profiles

Is LinkedIn's Video Feed available worldwide?

Yes, the Video Feed is available globally:

• Wide availability: Feature is accessible in most countries
• Mobile app: Look for video feed tab in your LinkedIn mobile app
• Regular posts still work: You can still post videos as regular posts regardless
• Algorithm selection: Videos are selected for the feed based on engagement and performance